So I just read Bill Gates’ 1976 Open Letter To Hobbyists, in which he whines about not making more money from his software. You know, instead of being proud of making software that people wanted to use. And then the bastard went on and made proprietary licences for software the industry standard, holding back innovation and freedom for decades. What a douche canoe.
Sometimes it’s about the effort of paying than the actual cost.
Of course, with Microsoft it’s both.
Or the service. Software that goes out of its way to ensure you paid, and poses limitations on the paying customer. Like always-online DRM for video games.