I think you make a fair point here, partially. However, Marlboro could also advertise on snapchat if they wanted. Now there’s no doubt something like that would catch massive eyes, landing them in hot enough water to probably change the law around it. If Marlboro leadership saw Juul as a threat, that would make sense to do. They lose a pittance in advertising and court fees, and cut off a competitor from an advertising stream.
But they’re not a threat, they’re an asset. Altria, the parent company of Philip Morris and NJOY, has a 35% stake in Juul. Altria is incentivized to keep their piles of shit separate.
Vaping has the potential to be healthier than cigarettes, socially and physically. But not when it’s almost entirely controlled by companies that have a history of marketing to children. It’s physically healthier sure, but only 107 countries have laws regulating the age for vaping, vs 188 for cigarettes. The e-waste factor is also huge, something that a lot of people who vape choose to ignore and I wish they couldn’t. I vape myself, have for years, and it’s a shit state of affairs with how popular disposables are. But I don’t know what the realistic solution is. People are going to use tobacco products in a dystopia.
To call him the inflection point, as if this wasn’t a more complex change emerging over time, is ridiculous. You are clearly speaking from an outside perspective. He has never come close to flashing his wealth or showing a ‘lifestyle’, anything that has came definitively after his peak. The influencer issue was also far more complex. Instagram was the central breeding ground for those types, and twitter was still conversationally relevant.
Even if he was the inflection point, what now? You expect someone at the center of things to realize their unique position, and then realize the most morally correct thing (to you) to do about it? Patently ridiculous, hindsight is 20/20 when it comes to larger cultural movements like influencers.
Calling pewdiepie an influencer shows how little you understand that sphere. You have no idea what you’re talking about.