The age component is absolutely a reason and so is the leverage of the community and friends like you said. No doubt about it. It’s herd mentality and FOMO. Finally it is also how easy to get in and stay sucked in. These other platforms have the dopamine trigger game figured out on their apps. Fediverse doesn’t have that so much, other than the organic “did someone reply to me?” feeling. If you don’t engage then fediverse is not pulling you in.

LinkedIn is a “need” for the ones wanting a job and trying to tell their new job /company is the best. Once these needs are satisfied they forget about it and only come back when the need arises again.

Different generations choosing different platforms I guess: >40 using facebook and <25 joined Snapchat.

Xitter

It creates searchable PDFs, so no weird format locked to paperless-ngx