In a perfect world, data collected by companies would be used to improve user experience. But we don’t live a perfect world and nowadays if a company doesn’t provide yearly income from investment it goes under. And to keep the numbers up, companies screw its users.
Privacy means that no one can see your data, and only you can decide who can see it. Anonymity means that everyone can see your data but no one can match you with the data.
As for the question, yes, I would more than happy when people could understand the risk of giving up the privacy. But I’m afraid that not many people would understand the message carried by those books.