Rest of the world sees the US as a country that is getting closer to the Russians and alienating their former allies like Canada, Mexico, UK, and EU. So make of it what you will when it comes to whether endorsement of the US would be seen positively in other international markets Proton is trying to reach. There’s a growing blanket dislike of the US with no care for parties.

Protons best move is stopping with US centric topics which looking at their socials has been their main marketing focus. Focus on the fact that they are Switzerland instead of so desperately attaching themselves to the US in a world that is seeing more anti US sentiment grow. Which after their blunder with their CEO is not going to run well at all anyways being perceived as disingenuous by critics.

Let memory of US fade when it comes to Proton. That’s what I’d recommend to their marketing team.

Also got curious and looked more into Andy Yen, and he did schooling in the US going to Caltech and Harvard. It seems when it comes to Switzerland it was chosen as a place to start Proton, so unsure if he had ties to the country before hand. So I don’t think the whole he is some foreigner who is completely clueless about American politics can be used as an excuse, and certainly explains the very US centric approach of the company’s marketing. Background would suggests this is someone at the very least well aware of American politics and spent a significant time there immersed in the culture.