

Obnoxiously written article. The answer:
Why have deaths from falls, on an age-adjusted basis, risen? There are at least five possible reasons.
First, some of the increased deaths from falls may be due to prescription medications. Numerous prescription drugs, such as many antidepressants and psychotherapeutic agents, are labeled as fall risk-increasing drugs.
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Second, some of the increased deaths may be due to rising alcohol consumption.
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Third, it may be due to increased rates of obesity.
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Fourth, some of the increase may be due to changes in reporting. As people have become more aware of the danger of falls, falls that used to not be recorded as a cause of death may increasingly be reported as a cause.
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Fifth, some of the increase may be due to fewer deaths from other causes.
Fifth being a similar number of a small amount increases percentage.

I really like this analogy, but the biggest one to me is the intentionally addictive nature of the media and information it provides. Like the specifically targeted nicotine hits smoking provides designed to be addictive, phones sooth, stimulate, and distract in new and yet similar ways leveraging cognitive biases and physiology. They also fuck up your mind and body in screwing sleep cycles, changing your attention threshold, and probably more. Might not be as bad as cancer, but they still have an impact.