Basically Google started monetizing it’s semantic matching engine. It’s what made Google results so great. For example if you searched the word “tall” it would include results for “big”, “height”, etc… with each word being ranked by closeness to what you searched.
Well now they made it so they will match monetisable words preferentially, like brand names for example.
It’s likely the main reason Google results have been getting so shitty lately, the semantic match engine is one of the things that made the results great. Now it’s an ad delivery engine and the results are crap.
The complete disregard for “purity” is what made English flexible enough to become the defacto default common language of most of the world. Your pursuit of language purity is in fact very un-English.