Individuals are constantly surrounded by potentially meaningful information; however, their ability to use this information is consistently constrained by cognitive systems that are capable of attending to and processing only a small amount of the information available at any given time

100% this.

This begins with ABC, will end with other media resources. But I doubt Mastodon will be the future. Facebook and Instagram seem to be more viable options for mainstream media outlets, though I would also like to see more of them creating Mastodon servers, the way the BBC did recently.