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Totally agree.
Broadcast TV shows where designed with advertising in mind because it was the only way to monetize it at the time (except for tax-funded of course).
When cable TV started, one of their selling points was that it didn’t have ads, at least on the “cable-native” channels.
But after a while, they started putting ads everywhere, and that of course lead to the shitty experience that made a lot of people “cut the wire” when streaming services started.
I’m wondering what’s the next thing that will replace streaming, and eventually repeat the cycle.
Every major shift in how media is consumed has always come because of evolutions in the technology used to deliver it - going from just a few broadcast channels, to cable, to “on demand” cable and satellite, and finally to Internet delivery.
And it’s just really hard to imagine what delivery technology could provide any new capability beyond the always-on, bidirectional, high capacity data stream in your pocket that is the Internet we now have.
With streaming we’ve already achieved what should in theory be the best way to watch - and with the studios all having their own streaming platform now, there’s not even any middleman to undercut anymore, like there was when the cable companies were cut out by Netflix at the dawn of streaming. This is endgame.
The only thing left now is enshittification.
The one thing that could save us from this fate is if new programs and content are produced that are competitive in quality with what the current giants are putting out, giving people other places to go and forcing competition.
This is what we’ve already seen with indie studios and single developers disrupting the games industry, and perhaps with ever more achievable 3D animation, AI and other accessible production techniques we’ll start seeing this disrupt the film and TV industry too.
Totally agree.
Broadcast TV shows where designed with advertising in mind because it was the only way to monetize it at the time (except for tax-funded of course).
When cable TV started, one of their selling points was that it didn’t have ads, at least on the “cable-native” channels.
But after a while, they started putting ads everywhere, and that of course lead to the shitty experience that made a lot of people “cut the wire” when streaming services started.
I’m wondering what’s the next thing that will replace streaming, and eventually repeat the cycle.
Every major shift in how media is consumed has always come because of evolutions in the technology used to deliver it - going from just a few broadcast channels, to cable, to “on demand” cable and satellite, and finally to Internet delivery.
And it’s just really hard to imagine what delivery technology could provide any new capability beyond the always-on, bidirectional, high capacity data stream in your pocket that is the Internet we now have.
With streaming we’ve already achieved what should in theory be the best way to watch - and with the studios all having their own streaming platform now, there’s not even any middleman to undercut anymore, like there was when the cable companies were cut out by Netflix at the dawn of streaming. This is endgame.
The only thing left now is enshittification.
The one thing that could save us from this fate is if new programs and content are produced that are competitive in quality with what the current giants are putting out, giving people other places to go and forcing competition.
This is what we’ve already seen with indie studios and single developers disrupting the games industry, and perhaps with ever more achievable 3D animation, AI and other accessible production techniques we’ll start seeing this disrupt the film and TV industry too.
Good point about the indie studios. I mostly play indie games, there’s rarely any AAA game that is worth the price.
Seems like the way to go, support services that stream independent media and stop supporting the enshittified ones.